COURSE DESCRIPTIONS
MKTG 3000. Topics in Marketing. (3) Prerequisite: junior standing. Topics from the area of marketing. This course may be repeated for credit as topics vary. (On demand)
MKTG 3110. Marketing Concepts. (3) Prerequisites: ACCT 2121, 2122; ECON 2101, 2102; junior standing. Introduction to the marketing concept and the various aspects of marketing and its interface with the external environment and other functional areas of the organization. Emphasizes developing breadth in the subject and providing a foundation for further study in marketing. (Fall, Spring, Summer) (Evenings)
MKTG 3210. Marketing Research and Analysis. (3) Prerequisite: MKTG 3110. A research course which provides the student with an understanding of marketing research and its usefulness in the organization. Deals with scientific marketing research methods with emphasis on collection, analysis and interpretation of data as applied to the solution of marketing problems. (Fall)
MKTG 3211. Advertising Management. (3) Prerequisite: MKTG 3110. Covers all areas of marketing promotion, including such topics as advertising, media selection, packaging and forms of sales promotion. Offers basic skills and techniques to allow the student to enter careers in advertising or media. (Fall)
MKTG 3212. Retailing Management. (3) Prerequisite: MKTG 3110. Presents retailing as a part of the marketing distribution phase of a total interacting marketing system. Key concepts covered include consumer and market analysis, store location, store layout, merchandising, pricing and promotional issues and problems. Also considers legal and environmental implications. Emphasis on application of class concepts through case analysis and class discussion. (Fall)
MKTG 3213. Personal Selling and Sales Management. (3) Prerequisite: MKTG 3110. An overview of skills and knowledge involved in individual selling and management of sales programs. Emphasis on sales and sales management theories and their applications. (Fall, Spring)
MKTG 3215. International Marketing Management. (X) (3) Prerequisites: MKTG 3110. Study of the marketing practices and analytical processes in international marketing operations, including strategic planning and organizing for international marketing, international pricing, promotion and distribution practices, and researching global markets. (Fall, Spring)
MKTG 3216. Consumer Behavior. (3) Prerequisite: MKTG 3110. Examination of the consumer decision making process including searching for, purchasing, using, evaluating and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner- characteristics and lifestyle affect consumer behavior. Discussion of current examples, cases and public policy issues. (Fall, Spring)
MKTG 3217. Logistics and Transportation. (3) Prerequisite: MKTG 3110, OPER 3100. Examines logistics theory, concepts, and practices as applied to the business organization. Elements of the logistics system (e.g. inventory, warehousing, materials handling, packaging, and transportation) are considered singly and as parts of a larger, interactive system. The transportation function will be singled out for a more in-depth study. Emphasis is on relationships and interfaces which must be recognized in the design and management of logistics systems. (Fall, Spring)
MKTG 3218. Export Marketing and Logistics. (3) Prerequisite: MKTG 3110. Study of exporting strategies and practices, including identification of export markets, development of distribution channels, and exporting logistics, documentation, and financing. Examination of U.S. international trade patterns and trends. (On demand)
MKTG 3219. Marketing Strategy. (3) Prerequisites: MKTG 3110 and senior standing. Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those which have significant implications and relevance for marketing policy decisions in competitive situations. (Spring)
MKTG 3500. Cooperative Education Experience. (0) Enrollment in this course is required for the Department's cooperative education students during each semester they are working in a co-op position. This course is restricted to majors in the Department of Marketing. Course evaluation is Satisfactory/Unsatisfactory. (Spring, Summer, Fall)
MKTG 3800. Directed Study. (1-6) Prerequisites: consent of the Department and junior standing. Enrollment granted only by permission of the faculty with whom the work will be performed. The student's work assignments will be designed by the student and faculty member who will oversee the project of study. The credit hours will be determined prior to enrollment and will be based on the particular project undertaken. (On demand)