Department of Marketing

Chairperson: Professor Swayne; Professors: C. Amato, A. Shao, T. Stevenson; Associate Professors: C. Bodkin; Assistant Professor: Conchar, Eaton

The Department of Marketing offers a curriculum suitable for students who are (1) planning to operate their own businesses and are seeking a solid business foundation, (2) preparing for positions in large organizations where specialized skills are required, and (3) seeking a strong background at the undergraduate level prior to undertaking graduate work.

The study of marketing provides students with an opportunity to prepare for careers in marketing management, sales, advertising, marketing research, retailing, logistics and transportation, and international marketing.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Students majoring in Marketing receive a Bachelor of Science in Business Administration degree with a major in Marketing. The B.S.B.A. degree requires a minimum of 120 semester hours, including 45 hours of core courses within the Belk College of Business Administration, 15 hours in the marketing major, nine hours of mathematics and statistics, and completion of the University general education requirements. In addition to the nine hours of mathematics and statistics, at least 33 hours of coursework must be taken outside the Belk College of Business Administration.

Courses which fulfill the College core and mathematics and statistics requirements are: ACCT 2121, 2122 and 3136; BLAW 3150; ECON 2101, 2102 and 3125; FINN 3120; INFO 2130 and 3130; MGMT 3140, 3160 and 3280; MKTG 3110; OPER 3100; MATH 1100 and 1120; and STAT 1220.

MARKETING MAJOR

In addition to College core and mathematics and statistics require- ments (54 hours), students majoring in marketing must complete an additional 15 hours from the following courses: MKTG 3210 (Marketing Research and Analysis), MKTG 3211 (Advertising Management), MKTG 3212 (Retailing Management), MKTG 3213 (Personal Selling and Sales Management), MKTG 3215 (International Marketing), MKTG 3216 (Consumer Behavior), MKTG 3214 (Internet Marketing), and MKTG 3219 (Marketing Strategy). A student must have a GPA of at least 2.0 in the above 69 hours with no more than one D left standing. No course may be repeated more than twice. Consult the Department of Marketing for a suggested schedule to complete the BSBA degree with a major in Marketing.

Progression Requirements. To be accepted into a major and to progress into the upper division of the College, students must have: (1) attained junior standing; (2) completed ACCT 2121 and 2122; ECON 1201 and 1202; MATH 1120; and STAT 1220 with a "C" or better in each course; (3) earned at least a "C" in INFO 2130 (Introduction to Business Computing) or have passed the College Microcomputer Proficiency Test; and (4) filed an approved "Program of Study" in the College Office of Student Records.

Prebusiness students who have earned at least 60 hours are permitted to enroll in core business courses if they have met the course prerequisites and have earned at least a "C" in INFO 2130 or have passed the College Microcomputer Proficiency Test. Students must complete all progression requirements to be eligible to enroll in MGMT 3280 and the upper division business electives.

Cooperative Education Program. Marketing majors may obtain practical work experience related to their major by participating in the cooperative education program. To be eligible for cooperative Education, students must be juniors who have an overall GPA of at least 2.5 and have completed the progression courses required by the Belk College of Business Administration. Transfer students must complete at least 12 hours at UNC Charlotte to be eligible for cooperative education. Completion of courses related to the co-op position may be required prior to the co-op work experience. These courses will be established by the Co-op Adviser. Students must complete either two full-time alternating semesters of work or three consecutive part-time work semesters while taking a reduced academic load of no more than 9 credit hours.

[Belk College of Business Administration]