MARKETING (MKTG)

MKTG 3000. Topics in Marketing. (3) Prerequisites: MKTG 3110 with a C or better, or permission of the Department. Topics from the area of marketing. This course may be repeated for credit as topics vary. (On demand)

MKTG 3110. Marketing Concepts. (3) Prerequisites for College of Business majors: ACCT 2121 and 2122 with a C or better, ECON 1201 and 1202 with a C or better, INFO 2130 or College Micro Computer Proficiency Test with a C or better, junior standing. Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing's function in business organizations.

MKTG 3210. Marketing Research and Analysis. (3) Prerequisites: MKTG 3110 with a C or better, STAT 1220. An applications course that covers the entire research process including problem identification, secondary and primary data collection, scaling techniques, questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication. (Fall, Spring)

MKTG 3211. Advertising and Promotions Management. (3) Prerequisites: MKTG 3110 with a C or better. Covers all areas of marketing promotion, including such topics as advertising, media selection, packaging and sales promotion. Offers basic skills and techniques to allow the student to enter careers in advertising or media. (Fall,Spring)

MKTG 3212. Retailing Management. (3) Prerequisites: MKTG 3110 with a C or better. Presents retailing as a part of the marketing distribution phase of a total interactive marketing system. Key concepts covered include consumer and market analysis, store location, store layout, merchandising, pricing and promotional issues and problems. Also considers legal and environmental implications. Emphasis on application of class concepts through case analysis and class discussion. (Spring)

MKTG 3213. Professional Selling and Sales Management. (3) Prerequisite: MKTG 3110 with a C or better. An overview of skills and knowledge involved in individual selling and management of sales programs. Emphasis on sales and sales management theories and their applications. (Fall, Spring)

MKTG 3214. Internet Marketing. (3) Prerequisites: MKTG 3110 with a C or better, INFO 2130 with a C or better. Emphasis on developing successful Internet marketing strategy based on quantitative and qualitative analysis of customer, competitors and channel members. Incorporates online and offline communication media and hands-on experience with Internet applications. (Fall)

MKTG 3215. Global Marketing Management. (X) (3) Prerequisites: MKTG 3110 with a C or better. A course that assesses global market opportunities, develops global market strategies, and implements global market plans. Major topics covered include examining cultural, social, legal, political, financial, and geographical environments. The marketing mix elements are studied in the global environment. (Fall, Spring)

MKTG 3216. Consumer Behavior. (3) Prerequisite: MKTG 3110 with a C or better. Examination of the consumer decision-making process including searching for purchasing, using, evaluating and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner-characteristics and lifestyle affect consumer behavior. Discussion of current examples, cases and public policy issues. (Fall, Spring)

MKTG 3219. Marketing Strategy. (3) Prerequisites: MKTG 3110 with a C or better, completion of at least three marketing elective courses, and senior standing. Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those which have significant implications and relevance for marketing policy decisions in competitive situations. (Fall, Spring)

MKTG 3400. Marketing Internship. (3) Prerequisites: Junior and senior marketing majors in good standing, with the completion of MKTG 3110. Requires consent of the Department. Provides a meaningful work experience in a field of marketing. Requires 150 hours of supervised employment, 50 hours per credit hour. Internship proposals can be initiated by the student or by the Department. Student should consult the Department Chair well in advance of registration to discuss availability of positions. Proposal forms must be completed and approved prior to registration. Graded on Pass/No Credit basis. Cannot be repeated for credit or taken for credit at the same time or following any other internship for credit. (Fall, Spring, Summer)

MKTG 3500. Cooperative Education Experience. (0) Enrollment in this course is required for the department's cooperative education students during each semester they are working in a co‑op position. This course is restricted to majors in the Department of Marketing. Course evaluation is Satisfactory/Unsatisfactory. (Fall, Spring, Summer)

MKTG 3800. Directed Study. (1‑3) Prerequisites: consent of the Department and junior standing. Enrollment granted only by permission of the faculty with whom the work will be performed. The student's work assignments will be designed by the student and faculty member who will oversee the project of study. The credit hours will be determined prior to enrollment and will be based on the particular project undertaken. (On demand)